In May 1969, Jackson La Baer, a practicing attorney seeking a means to personally express his artistic abilities, opened The Clotherie to establish a men's store that would provide avant garde fashions in an environment that made shopping for cloths fun and recreational.  Over the ensuing years, the store evolved into a total wardrobe specialty shop for men who wanted a level of quality and international sophistication that would enable them to feel well dressed any place in the world.  Almost 17 years ago, La Baer was joined by Greg Eveloff as a co-principal and stockholder.  Eveloff had originally associated with the firm as a wardrobe consultant and assistant manager in 1977 and remained with the firm from that time on, contributing significantly to its success and development.  Today, The Clotherie provides total wardrobe from underwear to outerwear; from at-home relaxed apparel to casual sportswear and elegant sportswear; from business day wear to evening wear; and formal wear as well as footwear, all for the executive and professional man.  The company is successful because of its more than 30 years of focusing on the wants and needs of its executive and professional clientele; and by offering a consistent high-fashion and taste level, a thoughtfully edited selection of unique and appropriate styles, superb quality, intrinsic value and dedication to personal, friendly service.  Also fundamental at The Clotherie is expert tailoring, attention to detail, all offered with genuine and sincere caring in a fun atmosphere.